Brewery websites that actually do their job.
I build, fix, and run websites and email marketing for independent breweries. I've designed for the web since 2001, and I co-own a Vermont brewery, so I know what your taproom crowd and your distributor rep are each looking for.
Your website has six jobs. Most sites do two.
Every audit and every build starts from the same six areas. When one is missing, it shows up as quiet weeknights or a buyer who never calls back. Score yours as you read.
Get found
Search, current hours, a map, and a where-to-buy page that reflects what's actually on shelves.
Fill the taproom
Events, what's on tap, and a reason to come in this week, not someday.
Fast and legible
Loads quickly and reads cleanly on a phone with one bar of signal in your parking lot.
Keep people moving
A specific next step on every page. "Learn more" doesn't count.
Capture the relationship
An email signup with a real reason to join. You own the list. You rent the algorithm.
Serve the trade
A page for distributor reps, bottle shop buyers, and bar managers. Almost no brewery has one.
Saw the talk? Take the Audit Kit home.
Every prompt from the session, plus a deep dive for each of the six areas and a prioritizer that ranks what to fix first. Free with your email.
- A Brewery Brief so the AI knows how you make money
- A master audit that scores your site out of 12, with evidence
- Deep dives for local search, the taproom, speed, next steps, email, and trade
- A prioritizer that turns it all into a 30-day plan
The work that keeps a brewery website earning.
Website builds
New sites built around how your brewery makes money.
Fixes and support
Broken pages, stale hours, slow images, and ongoing care.
Ecommerce
Merch, gift cards, and to-go orders where your state allows.
Email marketing
Signup forms, templates, and release and event campaigns.
Brand strategy
Who you are, who it's for, and how it shows up everywhere.
Brand guideline documents
Your logo, color, type, and label rules in one usable PDF.
Sell sheets and trade materials
The one-pagers your reps hand to buyers.
Website audits
A scored read on what's working and what to fix first.
Not sure what you need?
Thirty minutes on a call usually sorts it out.
I run a brewery website, too.
I'm co-owner and Brand Director at Ten Bends Beer in Hyde Park, Vermont. Our beer goes out across Vermont, Massachusetts, Rhode Island, New Hampshire, Connecticut, Virginia, and DC, so I think about distributor reps and bottle shop buyers as much as the taproom.
Ten Bends is where I test what I recommend: the website, the email program, and the sell sheets our reps carry. If it doesn't work for us, I won't sell it to you.
No agency layers. One person who answers the phone.
I speak brewery
Core lineup versus seasonal rotation, taproom versus wholesale, why your trade page matters more than your About page. You won't have to explain it.
Any platform
WordPress, Squarespace, Shopify, WooCommerce, Square, Webflow. I'll work with what you have, or recommend what fits your team.
On the web since 2001
Two decades building platforms for financial institutions and travel and tourism agencies before I brought it to breweries.
Let's look at your site together.
Thirty minutes, your site on screen, and an honest read on what to fix first. No pitch deck.