Services

Websites, email, and the materials that sell your beer.

Take one piece or all of it. Everything is scoped to your brewery, your platform, and how much your team wants to run itself.

01

Website builds

A new site planned around how your brewery makes money, whether that's the taproom, distribution, or both.

  • Planning against the six jobs: found, taproom, legible, next steps, email, trade
  • Permanent pages for your core lineup and one template for rotating seasonals
  • Hours, events, and visit details your team can update in a minute
  • A where-to-buy page or beer finder
  • A trade page for distributors and buyers
  • Training at launch, so you're not calling me to change the hours
Good fit ifYour site is more than a few years old, was built for someone else's brewery, or nobody on your team can edit it.
02

Website fixes and support

Your site is mostly fine. It just has problems. I fix those without starting over.

  • Broken links and pages, outdated hours, slow images
  • Age gates that block search engines or frustrate phone visitors
  • Platform, theme, and plugin updates
  • Ongoing support for updates, new beers, and event pages
  • Manage it or hand it off: I can maintain the site, or set you up to run it yourself
Good fit ifYou have a list of small things that have been bugging you for months.
03

Ecommerce

An online shop for merch, gift cards, and to-go orders. What you can sell online depends on your state's rules, so we start there.

  • Store setup on Shopify, WooCommerce, Square, or your current platform
  • Product catalog, pickup and shipping options, and tax settings
  • Connecting online orders to your taproom point of sale where the platform allows
  • A store that looks like the rest of your site, not a bolted-on template
Good fit ifMerch only sells when people are standing in the taproom.
04

Email marketing

An email list is the one audience no algorithm can take away. I set it up, give people a reason to join, and keep it going.

  • Account setup on the email platform I manage, or migration from your current one
  • Signup forms across your site with a clear reason to join
  • Branded templates your team can reuse
  • Release, event, and newsletter campaigns
  • Run it yourself with templates, or have me write and send for you
Good fit ifYou have thousands of followers and almost no email addresses.
05

Brand strategy

Before anyone draws a logo, someone has to decide what your brewery stands for, who it's for, and why a buyer should pick it over the other IPAs on the shelf. Then someone has to make sure every piece of the business says it the same way. That's this work.

  • Positioning: what sets you apart, in a sentence your staff and your reps can both use
  • Audience: who you're really brewing for, and who comes first when they want different things
  • Portfolio structure: how your core beers, seasonals, and one-offs relate and get named
  • Voice: how the brewery sounds on cans, in the taproom, and in email
  • Brand across touchpoints: how your identity carries into your website, cans, sell sheets, signage, and merch, so they read as one brewery
  • Communications plan: what goes out by email, when, and why, tied to your release calendar and taproom events
  • Channel priorities: where the brand needs to work hardest, based on how you make money
  • A short strategy document that guides every design, website, and marketing decision after it
Good fit ifYour beer is good, your design is fine, and you still can't say in one sentence why someone should choose you. Or you're about to rebrand, expand distribution, or open a second location and want the decisions made before the design starts.

Identity and label design aren't part of this. I write the brief and can recommend designers to work from it.

06

Brand guideline documents

Your brand already exists. It's just living in one designer's head and a folder called "final_FINAL." I write it down.

  • Logo usage, color, typography, and label system rules
  • Voice guidelines for your website, email, and social
  • A formal PDF guide you can hand to a printer, a designer, or a new hire
  • Organized files for labels, tap handles, and distributor requests
Good fit ifEvery new can, shirt, or sign looks a little different from the last one.
07

Sell sheets and trade materials

The materials your reps put in front of buyers. I make these for Ten Bends, so I know what a buyer looks for first.

  • One-page sell sheets for single beers or your full portfolio
  • Style, ABV, pack formats, and case configuration
  • A brand story built for a rep to pitch to their buyers
  • A trade page on your site with the downloads in one place
Good fit ifWholesale is a big part of your volume and your reps are working from an old PDF.
08

Website audits

A scored, evidence-based read on your site across the six jobs, with the fixes ranked by impact against effort.

  • A score out of 12, area by area
  • Evidence for every finding, quoted from your site
  • The three fixes to make first, tied to your revenue mix
  • A call to walk through it together
Good fit ifYou're not sure whether you need a rebuild or a few fixes. Three breweries get one free.
How I work

Four steps, and you see the work at every one.

The same process I use at Powell Design Works. Timelines are for a full build. Fixes, email, and sell sheets move faster.

  1. 01

    Listen

    About a week

    How your brewery makes money, who you're trying to reach, and where the current site gets in the way.

  2. 02

    Sketch

    About two weeks

    Wireframes and design directions, so you shape the thinking before anything is final.

  3. 03

    Build

    Three to six weeks

    Built on the platform that fits, and you watch it come together in stages.

  4. 04

    Launch

    Day one and after

    We go live, I train your team, and ongoing support is there if you want it.

Platforms I work in
  • WordPress
  • WooCommerce
  • Squarespace
  • Shopify
  • Square
  • Weebly
  • Webflow

Using something else? Ask. I've worked in most of them.

Tell me what you're working with.

A short call is the fastest way to figure out what's worth doing and what isn't.

Book a call Or send a message