The Brewery Website Audit Kit
The prompts from the talk, ready to paste into Claude or ChatGPT. Score your site out of 12, find what's broken, and get a ranked list of what to fix first.
- A designed PDF to read and print
- A plain text file of every prompt, ready to copy
- Works with free versions of Claude and ChatGPT
Get the kit
You'll get the download right away and a copy by email.
Six steps from "is my site any good?" to a 30-day plan.
Brewery Brief
Ten minutes, once. Tells the AI how your brewery makes money, which changes what it flags as urgent.
Show it your site
How to give the AI your pages, and how to check it actually read them.
Master audit
A score out of 12 across the six areas, with evidence for every finding.
Deep dives
One prompt for each area you scored low: local search, the first-time visitor, speed, next steps, email, and trade.
Extra lenses
Four visitors walking your site, a beer page audit, a competitor comparison, and a 90-day progress check.
Prioritizer
Turns everything into one ranked plan: this week, this month, needs a pro, and ignore for now.
AI is a fast junior analyst. You still make the call.
- AI can be confidently wrong. Check that every quote it gives actually appears on your site.
- If it describes your site without quoting it, it may not have opened it.
- Treat speed, rankings, and visual design as unverified unless you gave it data or screenshots.
- It can tell you what's wrong. It can't build the fix. That part is where I come in.
Rather have me run it for you?
I'm doing a full audit, by hand, for three breweries at no charge.